About Me

You’ll often find me checking out your outfit, which is typically followed

by a sincere compliment about your personal style. I notice the small things.

20 YEARS OF EXPERIENCE
As a marketer, for the past two decades, I have found an attention to detail matters when developing a targeted marketing campaign, a pricing strategy or an execution plan. I have a vision that will deliver success and am able to get the job done. Helping businesses grow is my passion.
WINNING APPROACH
My marketing strategy is focused on engaging consumers and deepening the brand’s relationship. I leverage key consumer insights to deliver results. I understand consumer behavior and design campaigns focused on connecting your audience with your brand. Great marketing starts with a strong strategy.
MARKETING FORTE
Activation is exciting. It's when the strategy come to life and starts moving the needle. I have executed campaigns that have delivered real results for companies such as Walmart, General Mills, P&G and Starbucks. I specialize in events, pricing, promotions and digital solutions.

Lifetime Stats

4565
CAMPAIGNS EXECUTED
896
PROFITABLE PRODUCTS
100
HAPPY CLIENTS
5000250
SMILES DELIVERED

Expertise

Strategy

Thinking Big
  • Marketing Analysis & Strategy
  • Business Planning & Strategy
  • Product Development
  • Training
  • Ideation
  • Marketing Materials
  • Research & Measurement
  • DIY Business & Marketing Tools

Events

Execution Excellence
  • Promotional Events
  • In-Store Events
  • Mobile Marketing Tours
  • Guriella Marketing
  • Exhibitor Activations
  • Community Events & Festivals
  • Social Events
  • Webinars

Digital

Creating Connections
  • Web Design
  • Content Strategy & Management
  • Social Media
  • Profile Design & Management
  • Blogging
  • Digital Project Management
  • Promotions
  • Video Production

Pricing

Making Products Profitable
  • Pricing Strategy
  • Competitive Analysis
  • Industry Benchmarks
  • Rate Card
  • Customized Pricing Tool
  • Profitability Calculator
  • ROI Calculator
  • Pricing Training

What people are saying

If you need a marketer who has a manifold understanding that business success requires the delivery of projects that are not only on strategy, but also on time and on budget, hire Lannah. Her project management skills and business acumen will delight you, and her capacity for hard work and negotiating talents will amaze you. Her tact and diplomacy set her apart from others, and her consistently upbeat approach to problem solving make her a major asset to any company.

Robert Blinick, Principal

Robert Blinick, Principal

Lannah is one of the hardest working and motivated professionals I have encountered to date. Her knowledge of marketing and ability to gracefully work with any client/team/department is unparalleled. Overall, an outstanding individual. Any business would be lucky to have her as part of their team.

Kenneth Close, Senior Account Manager

Kenneth Close, Senior Account Manager

Lannah’s command of business principles never ceases to amaze me. She has a long history of of turning unprofitable products into revenue producers.

Kristin Mattimore, VP of Product Operations

Kristin Mattimore, VP of Product Operations

Lannah’s attention to detail and thoughtfully communication exceeded our expectations. That communication combined with her design eye resulted in a success.

David St. Martin, VP of Culture

David St. Martin, VP of Culture

Lannah is dedicated to the success of her clients and her team. Her vast knowledge and her detail-oriented personality show in the quality of her work. She has a can-do attitude and is always willing to share new ideas.

Keea Taylor, Account Supervisor

Keea Taylor, Account Supervisor

Latest from the blog


Contact Info

  • 630-476-1736
  • lannahmmason@gmail.com
  • http://lannahmason.com